Homework for Monday 9th May

Answer the question below in exam conditions (i.e., in one hour):

"Discuss the ways in which media products are produced and distributed to audiences within a media area you have studied."

You should also be making essay plans. Use the handouts we looked at in the last lesson. They cover everything you need to know. The seven topics that can come up on the exam are:

1. The issues raised by media ownership in contemporary media practice;
2. The importance of cross media convergence and synergy in production, distribution and marketing;
3. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
4. The significance of proliferation in hardware and content for institutions and audiences;
5. The importance of technological convergence for institutions and audiences;
6. The issues raised in the targetting of national and local audiences (specifically British) by international and global institutions;
7. The ways in which your own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

Remember the importance of examples in your essay plans - examples from the case studies and from your own media experiences.
[See mark scheme below]